<aside> <img src="/icons/science_gray.svg" alt="/icons/science_gray.svg" width="40px" /> Brand & Identity

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Brand & Identity Execution:

Need a brand foundation before we begin the Design Phase. Should discuss options/strategy/vendors.

What, Why, & How:

What is the purpose of PFH, what does it do/offer?

• Build a community of founders who are building technology and tools/products to fulfill the mission of Polygon: to build the next value layer of the internet (enables unified liquidity and infinite scalability).
• We offer access to capital, resources, coworking space, networking opportunities, education/knowledge, quality builders, alumni/OGs, researchers, community, connection, Polygon ecosystem capabilities, etc.

Why are you creating PFH?

• To create the cultural fabric of the ecosystem
• Polygon needs cool people and more builders to accelerate to their ultimate vision
• Bringing together like-minded people on a similar journey/struggle to make the builder/founder experience more exciting and fruitful (adventure vs work)
• Token goes up

How will PFH succeed and what makes it different from other similar creator spaces?

• Our success is by helping network builders succeed
• Create connection, strong foundations, and organic loyalty regardless of market cycles
• We’re different because we aren’t promising anything besides space, connection, and knowledge (we remove the money focused incentives to weed out $ focused teams)
• Build an evaluation metric for web3 success/positive trends

5 Year Timeline:

Year 1:

• Strong founder pipeline
• SF + Dubai offices established
• self sustaining by end of first year (deal flow from VCs/startups, services, events, etc)
• 2 cohorts minimum per location

Year 2:

• Improve program
• Program Sustainability
• 3 cohorts per year
• International Popup Events
• Maybe 3rd location in Asia

Year 3-5:

• Maybe 4th location in LATAM
• Month-long international Pop-ups

Year 5+:

• Continue everything and keep focus on quality over quantity

Core Values:

list of words

• Connection

• Integrity

• Collaboration

• Ship.

• Optimism

• Resilience

• Consistency

• Build.

• Quality

• Authentic

• Aggregation

• Makeable

• Innovative

• Open

• Based

• Dedicated

• Community

Audience & Users:

What is your expected/existing audience like and what traits/values do they have?

• Shared similar core values to project
• No asshole policy
• Willingness and eagerness to build, participate, and engage

Brand Personality:

How would you describe your brand/vibe?

• 3 (between Chanel & H&M)
• 4 (more playful than serious)
• 5 (Rebellious & Cool)
• 2 (More Friendly/Approachable than Authoritative)
• 5 (Young & Innovative)